To promote healthy urban neighborhoods by providing access to affordable
and locally-grown foods to the Clearwater community.
- Become a reliable source of affordable, nutritious, and easily-accessible fresh produce.
- Create a central gathering place where the community can come together for regularly scheduled events and activities offering
a sense of place and a community destination core.
- Create a unique and positive identity that revitalizes the East Gateway District and instills neighborhood pride and a sense
- Encourage the creation of a “walkable district.”
- Support local businesses by creating new supply lines, providing marketing opportunities, expanding their customer base, and
improving their entrepreneurial skills.
- Promote culturally-diverse food and products.
- Encourage the startup of new businesses, including home businesses (a result of the new “Cottage Law”).
- Provide a link between rural and urban communities.
- Create an inviting atmosphere for local farmers, food producers and the community.
- Enable low-income families and seniors to purchase food directly from farmers, local producers, and vendors by implementing
the necessary food assistance programs at the market.
- Provide educational opportunities including (but not limited to) nutrition, finance, business and sustainable living.
The East Gateway area has been targeted as a location for diversification, cultural events, and revitalization under several community plans, including those developed by the Community Redevelopment Agency (CRA) of the City of Clearwater and the East Gateway Stakeholders Advisory Group. In early 2012, the Clearwater Gateway Farmers Market Steering Committee was formed, after noting a lack in fresh produce availability to the low income residents in the East Gateway area. A recent push through the Communities Putting Prevention to Work (CPPW) grant has increased awareness of the importance of access to fresh produce and exercise.
The CPPW program is funded by the U.S. Department of Health and Human Services and is implemented in Pinellas County by the Pinellas County Health Department and a number of community partners. In Pinellas County, approximately two-thirds of adult residents are overweight or obese. Providing access to fresh fruits and vegetables can relieve one obstacle that many low income residents have when attempting to live a healthy lifestyle.
The InterCultural Advocacy Institute is committed to the development of strong families, community engagement, social and economic integration, and the education of our diverse community.
Sandra Lyth, CEO
612 Franklin Street 727-445-9734
Clearwater, FL 33756